Welcome to the new YOUNGKITCASE

Real Cute, Real Tough.

YOUNGKIT was born in China in 2021. Before that, Youngkit's founder had been in the phone case industry for a decade. Of the new brand, he has said YOUNGKIT grew out of a simple, big idea. As I am not only keen on Chinese traditional culture, but also closely follow the fashion trend of the new era. Therefore, through the continuous efforts of the founders and designers, YOUNGKIT series with Chinese classical traditional cultural elements and very futuristic elements are created. In the future, YOUNGKIT members and designers will continue to follow the spirit and goal of the YOUNGKIT founder to spread Chinese culture and pursue fashion trends.

YASS! We got a new logo

Designed Just For You

SHOP IMPACT CASES

Our Mission

YOUNGKIT is a brand that dares to constantly innovate and explore the boundaries of the fusion of traditional culture and fashion trends. We never think of ourselves as just an ordinary brand selling tech accessories (phone cases), we want to be explorers in the entire industry or fashion trends. We hope that through continuous innovation and exploration, we have the courage to constantly try and accommodate any novel or special elements in the boundary of exploring and researching the integration of traditional culture and fashion trends. At the same time, we will also run through this core brand concept from beginning to end, and provide people with fun and fashionable products that can express themselves fearlessly.

Sit Down With Our Designers

Allison Henry Aver and Joanna Bean Martin

"YOUNGKIT is a brand that's wiing to be a part of the conversation and take risks creatively. "

Allison Henry Aver and Joanna Bean Martin

YOUNGKIT is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. YOUNGKIT has becomethe publisher and platform for creativity and self-expression to connect individuals. Key collaborations includePharell, Sarah Jessica Parker, Saint Laurent, Thom Browne, and many more. Additionally, YOUNGKIT has partneredwith kev retail partners includina Nordstrom, Revolve.com. Shopbop.com, Anthropoloaie Amazon. AT8T LaneCrawford. and more.

What was your inspiration for the new logo?

Refreshing a brand with such a wide variety of products means the logo has to do a lot of heavy lifting. lt needs toevoke the spirit of the brand without detracting from the products themselves. Through many conversations andstrategy discussions, we determined that YOUNGKIT's brand is one that is bold but not outlandish. lt has to feelenergetic but not goofy. So what we ultimately created was something that is both clean and easy to read with alittle bit of a wink.

Our inspiration for the logo was based around the idea of stamps, stickers, and tape--which are all things peopleuse to personalize things they own.

We wanted to design a logothat spoke to YOUNGKIT's spirit of individualism and how YOUNGKIT empowers peopleto express themselves. The logo is at an anale to feel like a sticker and the dot in the "" is meant to look like aperson, We looked at more straightforward and simpler options but determined that a brand with personality deserved a logo with personality!

What was the biggest challenge working on the rebranding project?

Sometimes the simplest design is often the hardest. But in this case, the YOUNGKIT's team didn't have to say it--weknew this is what we ultimately all wanted, regardless of how hard this was going to be. We spent many hoursdistiling designs down to their simplest forms. Hundreds of design concepts edited down to just a few directionsAnother challenge was to keep the brand feel spirited, fun, and energetic without making it feel too juvenile. Wewanted to make sure we expressed YOUNGKIT's energy, but also reference that it is tapped into fashion, culture andtrends.That's where the finesse comes in.

For our logo applications. why the focus of the C, the black blocks. and what inspired the confetti pattern?

All of these came from elements of the logo and were meant to feel fun and celebratory. Like a party!

What are 3 words you can use to describe the new YOUNGKIT today?

PLAYFUL.

REAL.

FINESSE

Can you tell us about the first time you dropped your phone?

Ha! We drop our phones daily.

Which YOUNGKIT cases do you guys have on now?

Minions Glitter Case. It is truly a conversation starter with strangers!

What were some of YOUNGKIT's past projects that you loved?

The Craig & Karl Minions really pushed the medium in a fun way. We would LOVE to see more collaborations of this sort

What was the most exciting part of working with the YOUNGKIT's team?

it's a brand that's willing to be apart of the conversation, take risks creatively and we see so much potential tobring the online experience of YOUNGKIT offline.